The title of this article almost sounds like a joke whose punch line should be “about a fifty billion dollar market cap.” While that may or may not be funny (depending on whether you bought one of those two companies before they both rose astronomically, or before Yahoo! came crashing to the bargain bin), you do have to admit that these two companies are very different from one another. Yahoo! has an entire suite of different offerings which are proprietary to it alone. On the other hand, however, Google has almost no offerings of its own. And to look at the two sites, with Yahoo!’s gaudiness and Google’s austerity, you might think that these two Internet titans are chronicling entirely different world wide webs.
Some people think that Google and Yahoo! are just different because Yahoo! has more original content to it, while Google is more about simply pointing you to whatever it is that you are searching for. And that well known difference is more or less true. However, it is only one of the two major differences between these two champion search engines. The other is in the actual method that the two search engines use to actually chronicle the Net, and how they organize what their spiders crawl. It has to do with the difference between keywords and back links.
Traditional search engines such as Yahoo! are all about finding out which websites have the most of a particular keyword or key phrase. Those with the most tend to be the highest up in the ranks (and get that critical first page status that garners 80 percent or more of the traffic). Google, on the other hand, does that combined with counting the number of links to a particular site with regard to a particular keyword or phrase into its ranking. These ranks (which have taken the moniker of Page Rank, after Larry Page) are often better determinants of a site’s relevance.