Get the Web Crawlers to Like You and Your Business Will Soar

When you are looking to gain a prestigious position at the top of a Google search results screen, you will do just about anything to get there. There are a lot of people out there who spend time obsessing over ways to beat the system and torpedo their website to the top. Or, they want to at least figure the system out so they can rise to the top.

There are many things for which a web crawler will flag a site including latency, slow-loading pages, and poor site configuration. They may also crawl a site inefficiently, missing whole pages of wonderful information and skillfully created posts. These little bugs report back to the search engines, and those engines set your page rank.

Knowing how important a web crawler is, why not study your website and make it more appealing to those buggers? Get the web crawlers to like you, and your business will soar. The closer to the top of the search results your website is, the better your business will be because you’ll be getting most of the web traffic.

Take advantage of a content delivery network (CDN) by using it as a way to observe what is going on with your site. A CDN can collect information from your website so that you can analyze the data and make changes to your site based on the crawler requests for important search engines such as Google, Yahoo, and Bing.

There are four key pieces of crawler data that you should keep in mind:
1. The overall number of objects/pages that a crawler is viewing.
2. The crawler has repeated requests for the same object/page.
3. Objects or pages with excessive delivery times.
4. The number of objects or pages that have returning error codes.

Use this data to establish performance thresholds, pinpoint problems quickly, and optimize your site for superb SEO ranking without dipping into your budget or wasting time.